Question of the day

Why is Shark Week so revered?
It's a complete week dedicated to one of the world's greatest predators.
The Discover Channel shows massive amounts of shark-related video...and honestly people....you are probably watched the same sharky-shark-shark clip 100 times.
There are videos of dedicated to:
Top 10 Clips of Sharks Jumping
Top 10 Shark Attack Videos
Top 35 Great White Shark Videos
Top 10 Weird Sharks
Top 10 Videos of Sharks Riding on Unicorns.

Okay...I made that last one up. But why, oh why, is there a week dedicated to Sharks?
What about the armadillos and aardvark? Why don't they have a week?